Niche Marketing

Sunday, June 1, 2008

If you want to spend a lot of your budget on your marketing campaign and get minimal results, then you would probably want to try mass marketing. But if you want to have a more effective, less costly, and yet get better results with your color printing ad, then you're better off advertising to a niche market. Read on ... Niche Marketing

Marketing Tactic - niche and precision marketing
http://48blog.blogspot.com/2008/06/niche-marketing.html
http://ezinearticles.com/index.php?Are-You-Barking-Up-The-Right-Tree?&id=1060081
Go extra distance to win the battle. Extra distances:
http://48blog.blogspot.com/2008/07/extra-dimension.html

What the market want is what our solution solve, therefore, the audience can convert.
Our presentation should lead the visitor to the point, and prevent any page turn, and simplify the navigations:

We result to two formats:
The long format (landing page) and
http://www.exactnicheprofits.com/
marketingtips product pages

the short format (folded page)

The short format, e.g. CRE front page, blogger, fold by info apture and spry.
To assure niche marketing works, we have to identify the target customer's need is inline with our solution/product. Take the CIS for example, we are targeting the SMALL commercial printers, not SMB, not SOHO, not individual.

For every LOB site, the questions we need to anwser are:

1. our target customers
2. ideal solution
3. what we provide (product and/or services)

Answer the above questions, before entering the market with a me-too or inferior solution is just waste of time and money. We need to go extra distance to win the battle.
http://48blog.blogspot.com/2008/07/extra-dimension.html

In what area that we can go extra distance, depends on what or who to target.
For exaample, the Bike LOB. we are not targeting DIY solution but DIT.
We like to take advantage of the Internet tools with our business structure to elevate the customer support solution space to a higher planeas an example of better solution.let me give you another example of a better structured marketing message