LOBs on Classified Ad

Saturday, June 21, 2008

The internet classified ad has the advantage over newspapaer classified

  1. local
  2. personal
  3. free
  4. index search

Our ad posting script can automate the posting of the (HTML) ad on craigslist and suppose to lead to customer to one of the following:
  1. click through to the landing page then to the store's website
  2. phone call to our 800 number or local voicemail
  3. email to mailbox
The Click Through traffic
ad -> store.com/landing -> store.com

to post the ad, the pattern has to be read and entered in order to authenticate the posting.
we anticipate to have hundreds of thousands ad posted, per week.
we need someone, to continuously entering the letter/number based on the pattern.

To Answer the incoming calls
To Respond to the incoming emails

Lines of Business

Initially, we are to post the same ad on about 10 metros and 10 different lines of business.
There is no limit on the number of lines of biz that we can test in our mechanism. We are to test as many affiliates (reselling) as we can, regardless of their percentage of profit sharing.
Here are some of the affiliates that we are looking at:

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