Marketing Beyond Spam, Really?

Wednesday, July 23, 2008

postal mail
email
cold calls
search engine
classified ad

Everything else cost too much!

.me sites

Me Me Me Me!

r.eady.me
a.pply.me re.pply.me com.pply.me
influ.ence.me intelig.ence.me
pro.tect.me
con.tact.me
in.volve.me
sug.gest.me
cor.rect.me
ac.quire.me
emp.loy.me dep.loy.me
ins.pire.me
sur.vey.me
comp.lete.me
pro.vide.me

Extra Dimension

Tuesday, July 22, 2008

We Give our customer an extra edge!

Useful Application - not just cheaper & better
On-demand media - only unfold the rich media presentation on their demand
DIT solution - better than DIY
Data driven - perfect for Recurring and Scalable Market
2-way Live - we bring our sales & support studio in location

=========== Marketing ===========
To create a message that our solution can fulfill the need of lifestyle, use pattern or application.

People might use the (language program) tutor for:
1. passing SAT, TOEFL, GRE exam,
2. making their travel experience more fulfilling
3. their desire to succeed in career to speak and write better,
4. who are attracted to the culture

Similarly, by identifying the advantage to the application created by the 5000% capacity increase provided by the CIS printer, our sales message should not just about saving money, but messages like:
1. an abundant and green lifestyle to photo printing
2. better prototyping, or customization work such as heat press printing
3. easy study for students who has tons of reports,

Like our web lead and unfold what our visitors want, our marketing reach the extra dimension. Our marketing, makes people to visualize a high value perspective.

Blogger with its own domain name

Wednesday, July 16, 2008

This tutorial explains how to convet name.blogspot.com to a full www.name.com, and
this tutorial explains how to put a custom template on this blog.

• Buy your own domain, and create a CNAME record for it to point to ghs.google.com (unless you buy the domain through Blogger).
• Enter your domain in the 'Custom Domain' option on the Settings Publishing tab.

Long page campaign

Saturday, June 7, 2008

http://www.ftmailers.com/keystovault/index.php?p=BYRR060408

Self Service Site

Thursday, June 5, 2008

http://www.homebizbuzz.co.nz/ezi-build/index.php

Niche Marketing

Sunday, June 1, 2008

If you want to spend a lot of your budget on your marketing campaign and get minimal results, then you would probably want to try mass marketing. But if you want to have a more effective, less costly, and yet get better results with your color printing ad, then you're better off advertising to a niche market. Read on ... Niche Marketing

Marketing Tactic - niche and precision marketing
http://48blog.blogspot.com/2008/06/niche-marketing.html
http://ezinearticles.com/index.php?Are-You-Barking-Up-The-Right-Tree?&id=1060081
Go extra distance to win the battle. Extra distances:
http://48blog.blogspot.com/2008/07/extra-dimension.html

What the market want is what our solution solve, therefore, the audience can convert.
Our presentation should lead the visitor to the point, and prevent any page turn, and simplify the navigations:

We result to two formats:
The long format (landing page) and
http://www.exactnicheprofits.com/
marketingtips product pages

the short format (folded page)

The short format, e.g. CRE front page, blogger, fold by info apture and spry.
To assure niche marketing works, we have to identify the target customer's need is inline with our solution/product. Take the CIS for example, we are targeting the SMALL commercial printers, not SMB, not SOHO, not individual.

For every LOB site, the questions we need to anwser are:

1. our target customers
2. ideal solution
3. what we provide (product and/or services)

Answer the above questions, before entering the market with a me-too or inferior solution is just waste of time and money. We need to go extra distance to win the battle.
http://48blog.blogspot.com/2008/07/extra-dimension.html

In what area that we can go extra distance, depends on what or who to target.
For exaample, the Bike LOB. we are not targeting DIY solution but DIT.
We like to take advantage of the Internet tools with our business structure to elevate the customer support solution space to a higher planeas an example of better solution.let me give you another example of a better structured marketing message

Multimedia Promotion

Thursday, May 22, 2008

Precision Marketing Trailer

Tuesday, May 20, 2008

Hint:
1. Use 10 images to make a 15 seconds clip (for each topic).
2. The image resolution should be at 450x450 for better quality.

Marketing message

Saturday, May 17, 2008

Some of the articles from eZine came across just what we wanted:

If you want to spend a lot of your budget on your marketing campaign and get minimal results, then you would probably want to try mass marketing. But if you want to have a more effective, less costly, and yet get better results with your color printing ad, then you're better off advertising to a niche market.