LOB Static Pages

Saturday, October 4, 2008

Two kinds of static pages: CRE and the DW (Dreamweaver) pages, where the term "static" came from the CRE dynamic pages are dynamically generated off the database .

  • The marketing info resides on the one main (front) DW static page, which contains all the marketing info (e.g. long form) and should be applied with apture and spry technology.
  • The CRE static pages are created and managed from Info Manager.
The Marketing Info
Definition of LOB Front or Landing pages
How the top level information of a site should be organized.

This past posting explains our marketing tactic, the "so-called" niche marketing, or as the "precision" marketing. Please not to be confused with our as many as LOBs shotgun approach.

To succeed in niche marketing, we have to identify the problem of our target customer and our solution can and will fulfill their need. Take the CIS for example, we are to target only the SMALL commercial printers, not SMB, not SOHO, not individual.

We need to answer the following for every LOBs:

  1. who is our target customer;
  2. what is their pain;
  3. our superior solution (product and/or services) that we can relief their pain,
Entering the market without superior solution is a guaranteed waste of time and money. For example, our advantage is the customer pay the price of DIY solution but get the DIT service. We passing the quality and saving to our customer via our Internet and business infrastructure to elevate the customer solution space to a higher plane.

The all-in-one marketing page
The perfect work would be only ONE (static) front page - long or short, and get the crucial information of who is going to benefit from our solution and why on this front page. Once the essential information is in the LONG form, then the apture and spry can follow up next.There are lots of Internet (landing page) message in long format, such as the 11 marketingtips product page, and this one.

The detail or subordinate info can be overlayed in wikipedia, video, and picture multimedia format via apture like the CIS Wiki, CIS Installation, and CIS Products.

The detail product and service information can be placed on the CRE static and dynamic pages.


FavIcon

Monday, August 11, 2008

First, change the name of the favicon to "favicon.ico".
Insert the following HTML tag inside the <> ... < /head> section of your web page:

< rel="shortcut icon" href="favicon.ico">

If you have downloaded an animated favicon, insert this:

< rel="shortcut icon" href="favicon.ico">

< rel="icon" href="NAME OF THE ANIMATED FAVICON.gif" type="image/gif">


After you have generated your favicon and saved it to your computer, it must be renamed to favicon.ico (since most tool generated favicons are given a random name).

The common method for using a favicon is to simply upload it to the root directory of your public web space. This is where most web browsers automatically look for it.

Just uploading the file is generally fine, but for the best support across various browsers, place the following lines in the head section of your HTML:

(where http://example.com/favicon.ico is the path to your favicon)

Be sure to add that code in all of your html files - not just the index.

http://www.html-kit.com/favicon/test/54b72bfbbe81097484b94ce1f68010f0/

Streamline Graphic Work by Templating

Tuesday, July 29, 2008

Template is a BIG part of our standardize operation. We not only create and use the html and css templates. We also heavily rely on the layered image template for banner, box, and linked buttons. The examples can be find in our usual podcast library.Our design goal is to use a minimum set of attractive features to win the most acceptance on the market place - the 10/90 rule. Doing so, we leverage our large stock collection of images and clips; and we reduce the risk of our young and relatively un-experience staff design team.

I have included some of the sample templates here on this blog entry. The one on the top is a sample banner image generated by the standard banner template.png. The next image is generated by the box template. To see the link button at work, you have to go here.

Please go to the Podcast/SOP folder to download those .mov clips which are some of the key Fireworks operations required to make the SOP work.

The image templates heavily depends on the vector based geometric shapes. One needs to know the basic vector operations in order to modify the templates. For example, to cut certain shape from a vector artwork, another vector artwork can serve as a cutter:

  1. to place the cutter vector shape on top of the target shape,
  2. to select both artwork
  3. to click on modify -> combine -> punch
Besides punch, Many more operations are available, e.g. join and union. There are more than one ways the vector images can be edited. Please refer to the video tutorial for more detail.

You may also find a lot of button and bullet design here, maybe useful.

Flauntr

Monday, July 28, 2008

Online Editor

Create-T-Shirt-Online

A Pixenate your Design Biz


Here is the code to embed flash



Honey 4 Bees (Biz)

Sunday, July 27, 2008

All Biz get:
live online project coordinator
web 2.0 1-2-3 style website
secured user account or
online honey to collect email for newsletter
____________________________
Download Honey
Greeting
Speech Bubbler
eBook
for Dummy O'reilly eCover homeBizBuzz
eZine
soft selling magazine presentation motivator
audioBook
software
emarketing marketingtips
souvenir
____________________________
online Honey
eGenerator
list
eNewsletter marketingtips zookoda
eCoupon

one long landing page
event promotion
podcast

____________________________
Calendar Honey
Tutor team - linguistic, vocabulary, dialogue, online material

  • pronunciation (recorded) diagnosis service,
  • interactive dialogue service,
  • popular song lyric, karaoke audio mixer
  • conversational (slang) program,
  • multimedia custom program
  • member group discussion
  • free archive

ref: tutoring center geo based

Voice Over
ref: voice123

Narrator
ref: websiterep
videohost

____________________________
Energize your biz with Hot Selling Items
Upselling Hot Items, Blank Drop Ship, As Seen on TV
Video tutorial
FREE Wall Paper
FREE Slideshow - 1 2
FREE Reflection
FREE Change Color
FREE Widget
FREE Animated GIF
Model Toys 48pickuptruck
____________________________
360/365 your business
Security
Ref: Fisheye Camera, Audio, Network
Remote Control/Activation
Archiving File Server
FREE secured website

Panoramic Showroom
Ref: Lens, website, hosting, 0-360, EGG Photo 360, 360 One VR
FREE ready made website
Embed Geo based travel/tour guide
____________________________
Create your artwork here
CIS - Continuous Ink
reference: inkRepublic
tutorial 1 2 3
Embed Photo-editor Pixenate
FREE Photo Post Preprocessing
FREE Biz Card
FREE online Image Editing - 1 2 3
FREE CD Cover Design
FREE Greeting Card Design 2
FREE Brochure Design
Generic Avery Stationary & Photo Paper 1 2
  1. to Target the hot inkjet printer at Best Buy
  2. to list the compatible CIS models
  3. to provide the installation clip (vistatutor like video) & maintenance procedure
  4. to have a merchandise return (manufacturing support)
  5. to void the guarantee when seal is broken
Personal Puzzle

Trophy
Ref: blank trophy types

Sign Design
Ref: online design

Embroidery
Ref: 1
ePolo
T-shirt
  1. identify the niche market - smb sales and marketing
  2. companion software/library to make those images processing
  3. graphic design service
  4. support video clips
  5. live operator: Mon - Friday, 1pm - 4pm

hCalendar

Thursday, July 24, 2008

Internet Business

Wednesday, July 23, 2008

Advantages
1. integrate resource better
2. inexpensive (low capital)
3. 2-way live in-person support
4. 247 web interactive 247 (staff flexible hour and work at home)
5. multimedia documentation
6. easy Identity/presence: addr, video phone/fax email, form

Risks
1. technology oblecense, constant upgrade
2. lack of control,
3. staff duplication for redundancy
4. easily replicated
5. require good local partnership to manage

Feasible Market
1. reselling only Niche, brand-name only product,
2. medium volume, with high margin, moderate support
3. foldaway bike w/accessories, outdoor speaker, model plane
4. 2-way distance sales & tech support
5. skill designer: graphic/web/marcom design service
6. business coach, fills the biz plan template for you.
7. distance learning
8. remote monitoring premises or network

Extra Dimension

Tuesday, July 22, 2008

We Give our customer an extra edge!

Useful Application - not just cheaper & better
On-demand media - only unfold the rich media presentation on their demand
DIT solution - better than DIY
Data driven - perfect for Recurring and Scalable Market
2-way Live - we bring our sales & support studio in location

=========== Marketing ===========
To create a message that our solution can fulfill the need of lifestyle, use pattern or application.

People might use the (language program) tutor for:
1. passing SAT, TOEFL, GRE exam,
2. making their travel experience more fulfilling
3. their desire to succeed in career to speak and write better,
4. who are attracted to the culture

Similarly, by identifying the advantage to the application created by the 5000% capacity increase provided by the CIS printer, our sales message should not just about saving money, but messages like:
1. an abundant and green lifestyle to photo printing
2. better prototyping, or customization work such as heat press printing
3. easy study for students who has tons of reports,

Like our web lead and unfold what our visitors want, our marketing reach the extra dimension. Our marketing, makes people to visualize a high value perspective.

CRE Loaded White Label

Thursday, July 17, 2008

The White Label packages are specifically designed for web professionals (designers, hosting firms, web administrators, etc.) who intend to private label the application for internal use or redistribution. CRE Loaded v6.2.06 Pro B2B White Label provides a convenient one-file configuration for simple relabeling as well as instructions for more complete rebranding. This bundle includes both installation and upgrade packages. Now includes eBook manual with each purchase, and information on how One can customize the version for their own White Label distribution. Homepage: http://www.creloaded.comDownload
Cre-Loaded v6.2.06 B2B Pro White Label
Pro B2B White Label Patch 10
Pro B2B White Label Patch 11

User Guide

Installing templates
Copy and paste the templates to /template directory and turn it on. Yes, that easy.
You may turn on/off the template, or the left and/or right column from Design Control.

theme023/13951
theme085/16867
theme095/17381
delta-972/11796
svelte-140/11445

livetutor247 site

Monday, July 14, 2008

Our online tutor center site, http://www.livetutor247.com, consist of:
index.htm - targeting the public for perspective students.
opportunities.htm - public page for the perspective tutors.
courses.htm - public page for all perspectives.
schedule.htm - public page for available scheduled (group or individual) classes
user.htm - secured page for registered user which contains profile, classes, and reports.
tutor.htm - secured page for contract tutors which contains profile, classes, and reports.

Index.htm
In essence, we do not need a lot of verbage to explain what we do. We should use lots of clear samples of what we do, such as archived or live audio/video clips. We shall use the tutor star as the base frame.

Opportunities.htm
We are to ask perspective tutor to tell us what course they would like to teach, or even to construct. The applicant can select their tutoring course from our courses.htm page or approved page, similar to learnoutloud.

The applicant needs to
1. to choose, and to submit a syllabus for a particualr subject.
2. to be tested on familiarity and ability to handle the tutoring of that subject.
3. to have a qualified syllabus and course material

Courses.htm
We offer (publish) our courses based on the availability of qualified contract tutors on this page. The course material pages can contain information like http://www.learnoutloud.com/Catalog/Languages, but organized in our own course numbers.

Schedule.htm

This page is made of javascript for (public and registered) user to navigate through all class schedules. The user may search for desired class by tutor, course, availability, and time.

_____________________________________
Roadmap
Here is what I have come up so far, (after going through several iterations of likely scenarios)
Our tutoring center might go through the following four stages:

stage 1 - A small direct retailer that does online language tutoring
stage 2 - An online tutoring center for many (a lot of) subjects
stage 3 - an OEM service provider to other Learning center
and finally
stage 4 - An online exchange for those who can and want to help and who need to be helped.

Regardless of which stage we can reach, there are lots of money to be made.

Stage 1
Most of the teaching material that we have secured are Pimsleur Learning.
Our main page are to re-post and fold those Pimsleur materials as if we are (but we will be) one of the Pimsleur authorized dealer. The advantages of (Pimsleur) learning system for those pages can be found from many of the pimsleur's other dealers. Those interested can buy the pimsleur audio books from us or elsewhere. But most importantly, sign up our tutoring session. Simply google on pimsleur will result tons of dealers.


Stage 2

At this stage we focus on building up great tutoring staff. We are going to establish the pay by ranking system. We are also are going to contact the students for feedbacks. We will have a rating system to make sure the tutor's pay reflects the student's feedback.

Stage 3
After we build up sufficient tutor staff, we have the learning centers to resell our tutoring specific, partial, or general tutoring services. Here are our value to our learning center partners:
a) the staff managment - We recruit, and manage our tutor staff, we make sure a tutor will be there for each and every session; if a tutor miss or late for the seesion for 3 times without a prior confirmed notice, this tutor are to be terminated.
b) white labeling - We can also support the anonymous reselling.
c) time slot/zone coverage - Our 247 operation covers all time zones, and our large tutor team size covers all timeslots.
d) subject/language coverage
e) session management - We facilitate and administer all sessions with great professional courtesey, such as email/sms reminders, and post reports.

_____________________________________
Media Presentation
what page needs to be developed depending on which stage we are in.
we can have like a video show/ promoting the site like on oracle. I have left the detail to you, such as video, spry widgets or apturized page, or the actor narrate on top of a page, by onsitevideos. The bottom line is that our solution can save time and money.

Media Storage
The (podcast) audio clips are to move to diinoweb. First we are going to use podcast diinoweb.com across the board to all our biz sites: Livetutor, Oracle, Inkjet, ... etc.

Organizing the Page Contents
To us, most of the spry widgets are great information folding mechanism. Depending on how much information we have to present, the accordion-ds holds more information than the sliding panel.

We could utilize these widgets on different pages. It might not be a good idea to put tutors on accordion. I think most people would prefer to use traditional index searching on class/course/tutor, and for different language programs,.

The slide panel is using background image instead of image on the panel. The slide panel is having a fix layout
Because the spry show panel command has a bug to re-layout images in the pane..... it will reset the cordinates and recalculate each time. In the process, the image is everywhere. So the tutorial that I took the reference design, bypass that problem by setting the image on the background

How to placing Content inside the Sliding Panel Pane
Sample page is on this site, and its template design is a very good layout, I can visualize those pages after added the widgets, and apturize page. The sliding panel widget does not work the same as the accordion.

Images
The images are located inside the images folders:
\images where the thumb images are stored.
\images\details where the images inside the pane are stored.

Use Firebug
Please use firebug to locate and exam the element that you like to change.
On firebug, Click on "Inspect", then "element", then "HTML",
then go up to the browser's (upper) view pane, and click on the element to be exam,
the fire bug will highlight the selected element's html code.

Do not Change/Touch the Layout
The sliding panel pane layout uses a split frame design: (background) image on the left, and text on the right. Limit the modification to simple replacement of the image, text, and bg color, so long we do not change its layout and keep the same design.

Background Color
index-1.html (line 33) #main #thumbs background: #4F310D
index-1.html (line 43) #main #panelContainer background: #452B0D
index-1.html (line 55) #main #panel0 background:#A8BAAA

Textual Content
All textual descriptions are inside the widget are located on the index-1.html
When navigate on sample page, those thumb image did not have the hover effect.
You are welcome to add the mouse over (hover) effect.
Object in Motion Image
How to make the image in transit? First reduce the image size save it and increase the size again!
when the image is blown up from a low resolution image, it became blur. This blur effect enhances the motion effect.

Mechanisms to be use for different types of info
On livetutor247 information such as languages, program, syllabus, our advantages, ...etc that all probably can take advantage of the widget panes
Having the tutor and course be shown on indexed search page make sense. The reason is that the tutor and course information are dynamically and frequently add, delete, and modified. Its size (volumn) can fluctuate (swing) rapidly.

The following information makes more sense to be grouped into one or many widget panes:
languages, programs, syllabus, advantages, competitor analysis, testimonials,

_____________________________________
Business Tactics
Sourcing from other Learning Center
Joint program with tour operator, exchange student
Free basic public (broadcast) lessons
Create Podcast syndication
Flat fee A La Cart
Automatic distribution of class note
Syllabus - predefined lessons
test ad
Automate TutorStar operation via ERD
Certification/referral
Reselling course material, such as Pimsleur

======To Dos before going live=========
1. local classified ad to recruit/quality tutor
2. contract tutor agreement
3. sign up tutor to upload their profile page.
4. drive the traffic to the website
5. sign up the class
6. admin to manage the individual/group lesson and generate reports
7. CRE rating/customer feedback
8. CRE search data
9. CRE form
a. CRE secured sign up/in
b. CRE payment
c. CRE transaction/record/notice
d. Two way live instruction - live.yahoo (2 or more cameras), skype audio, Mikogo

Google Calendar

Saturday, July 12, 2008






The reservation shall check and update both the Tutor and Student's Calendars!

Language Learning Podcasts

Wednesday, July 9, 2008

Tutoring Biz Sites
Tutor Vista
Growing Stars

Coaching Biz Sites
Career Launcher

Speech Therapy
Speech Therapiest Sites
Rehab World
Speech Diagnosis
Diagnosis

Learning Spanish
Rolling R's <- the way to do it.
spanish podcast
spanisharriba
Insta
Notes in Spanish
Spanish Profile
Spanish Profile

Learning Chinese
List of Chinese Audio Courses
Chinese Tools
Clear Chinese

Diino Audio library



1 Spanish Berlitz, Linguaphone, MicheleThomas, Lean_in_your_Car)
2 Speech Therapy American Accent, Improve Your American English
3 Chinese Pimsleur
4 Chinese Living Language on the Go & at Home, Chinese Lessons
5 Japanese Pimsleur Japanese
6 Portuguese Pimsleur
7 French Pimsleur
7a French Learn in your Car
8 Italian Pimsleur
9 German Pimsleur, Learn German in 10 Days
9a German Learn in your Car
a Argumentation The Study of Effective Reasoning
b Arabic Pimsleur

Sample Pimsleur - German I Reading A















Tell Me More Chinese and more
Tell-me-more and more
Tell-me-more-English
Learn-in-your-Car-French
Berlitz-Spanish

Club 50
accent - AmericanAccent, ImproveYourAmericanEnglishAccent
berlitz -
idiom -
inflight - Arabic, Czech, Dutch, French, German, Greek, Hebrew, Hungarian, Italian, Japanese, Korean, Mandarin, Polish, Portuguese, Russian, Spanish, Swedish, Thai, Turkish
inyourcar - French, German, Russian, Spanish
linguaphone - French, Spanish,
livinglanguage - EasyPronun, BasicESL, SpanishBeyond, FrenchBeyond, GermanBeyond, ItalianComplete, RussianComplete
michelthomas - French, Mandarin, Spanish
pimsleur - German, Mandarin, Spanish

Business Tutors/Coaches

Tuesday, July 8, 2008

Target market
Business Training to Improve the Spoken English (British and American) Accent
Tour Group - 2 Weeks Travel survival program
Foreign Exchange Program

Sales & Marketing
To post ad on job board

Tutor Staff
Graduates of Language School
Qualified by training materials

Program
Diagnosis/Screening
Individualize program
1. (American/British) Accents
2. Technical Writting
3. Grammar
4. Idiomatical Expression
Individual Coaching
Certification

Infrastructure

LOBs on Classified Ad

Saturday, June 21, 2008

The internet classified ad has the advantage over newspapaer classified

  1. local
  2. personal
  3. free
  4. index search

Our ad posting script can automate the posting of the (HTML) ad on craigslist and suppose to lead to customer to one of the following:
  1. click through to the landing page then to the store's website
  2. phone call to our 800 number or local voicemail
  3. email to mailbox
The Click Through traffic
ad -> store.com/landing -> store.com

to post the ad, the pattern has to be read and entered in order to authenticate the posting.
we anticipate to have hundreds of thousands ad posted, per week.
we need someone, to continuously entering the letter/number based on the pattern.

To Answer the incoming calls
To Respond to the incoming emails

Lines of Business

Initially, we are to post the same ad on about 10 metros and 10 different lines of business.
There is no limit on the number of lines of biz that we can test in our mechanism. We are to test as many affiliates (reselling) as we can, regardless of their percentage of profit sharing.
Here are some of the affiliates that we are looking at:

Craigslist

Saturday, June 7, 2008

  1. local presence - phone, address, and website at all metro listed by craigslist DONE
  2. lots of authenticated craigslist accounts to overcome 150 active message limit DONE
  3. automate the ad posting
  4. remote window for entering the password
  5. script? algorithm? to search for hot items and right keyword to post
  6. ad template
  7. post merge (as in mail merge)
  8. landing pages on our own biz websites with a "guided tour" to lead right to purchase
  9. automate the sales and customer support

Simple automation: Jitbit

Simple service model

http://www.homebizbuzz.co.nz/ezi-build/

Self Service Site

Thursday, June 5, 2008

http://www.homebizbuzz.co.nz/ezi-build/index.php

Craigslist classified ad

Wednesday, June 4, 2008

http://www.simpleskies.com/online-marketing/craigslist-posting-service/
































Ads X Day30 Days campaign (posting only) Phone Verified Accounts Needed30 Days of Posting + Verified Accounts (one time fee of $7 per account)
1 City $29.95 - That is $99 cents a day 2 $43.95
3 Cities$80 - That is $89 cents a day per city 6$122
5 Cities $120 - That is $80 cents a day per city 10$190
10 Cities $216 - That is $72 cents a day per city 20$356