Monday, May 26, 2008
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Newsletter Service
| Features & Benefits | Standard | Enterprise |
| Service Level | ||
| Additional fields to store demographic data (client status, gender, age, state, country, purchase level, etc.) | 6 | 35 |
| Server Delivery Speed (messages per hour) | 400,000 | 500,000 |
| Automatic Redelivery | 5 retries | 11 retries |
| Attempt retries for undeliverable messages | 6 with the first attempt | 12 with the first attempt |
| Delivery Reports Available for Each Mailing | saved 30 days | saved 30 days |
| Content Creation | ||
| Create text, HTML, or multipart MIME messages |  | |
| Build your own templates with the new HTML template builder | | |
| Image Library | | |
| Perform basic mail merges | | |
| Edit HTML messages with new HTML editor | | |
| Include attachments | | |
| Include email or web surveys with survey wizard | | |
| Perform spam analysis | | |
| Perform enhanced mail merges, all fields | | |
| Include dynamic/conditional content, advanced scripting | | |
| Include links to video or audio clips (rich media) | | |
| Campaign Building | ||
| Segment based on demographic data | | |
| Segment by clickthrough and clickstream behavior | | |
| Create, preview, save, export, and download segments | | |
| Perform segmentation based on survey responses | | |
| Build queries using the Lyris Query Builder | | |
| New! Test message using A/B/N split-testing | | |
| New! Create triggered and sequential mailings | | |
| New! Set recency and frequency limits to prevent list fatigue | | |
| New! Set behavior-driven database updates | | |
| Administration | ||
| Provide one-click opt-in functionality in email or web | | |
| Offer email and web-based unsubscribe to recipients | | |
| Keep lists clean with automated bounce handling | | |
| Compare list against suppression/banned email address lists | | |
| View administrator activity with administrative audit trail | | |
| SSL support | | |
| Granular permissions | | |
| Reporting and Tracking | ||
| At-a-glance stats and trends on most recent mailing | | |
| Results and trends dashboard | | |
| Pre-built reports on mailings and list activity |  |  |
| Engagement Index | | |
| Real-time mail queue analysis | | |
| Custom chart builder | | |
| HTML open detection/sniffer | | |
| Clickthrough and clickstream tracking | | |
| Refer-a-Friend functionality and tracking | | |
| Forward tracking | | |
| Demographic analysis | | |
| Additional Features | ||
| Advanced message throttling | | |
| Support for domain keys | | |
| Online and offline purchase tracking & reporting | | |
| Customer interest analysis | | |
| Sales cycle & abandonment tracking | | |
| Web traffic analysis | | |
| Total mailing analysis views | | |